HAHLEN
AI-Accelerated Marketing Strategy for Healthcare & Life Sciences Executives
ABOUT
Executive training for healthcare and life sciences marketing leaders. Founded by Ben Hahlen—20+ years marketing leadership at Thermo Fisher, Abbott, and GE Healthcare.
PROGRAMS
Three executive training programs. Walk out with boardroom-ready deliverables—not certificates. AI as your strategic thought partner for all future work.
RESULTS
$5.7M marketing-attributed revenue with 8:1 ROI. 125% of first-year targets. The same frameworks I teach, I've used. Deliver marketing plans in days, not weeks.
ABOUT
I'm Ben Hahlen—a marketing leader with 20+ years driving growth across life sciences and diagnostics at Thermo Fisher Scientific, Abbott Laboratories, and GE Healthcare.I now train healthcare and life sciences executives to use AI as a strategic thought partner for annual planning, investment scenarios, and revenue forecasting. Not prompt engineering. Not ChatGPT basics. Strategic frameworks that produce boardroom-ready work.MBA from University of Chicago Booth School of Business. Fellow of the American College of Healthcare Executives (FACHE). Six Sigma Black Belt.
PROGRAMS
AI-Assisted Marketing Planning
4 sessions | 8 hours total | Build a complete annual marketing plan with AI as your analytical partner. From market opportunity analysis through executive presentation.Investment Scenario Modeling
3 sessions | 6 hours total | Create CFO-ready investment scenarios—baseline, accelerated, and conservative—with defensible assumptions and sensitivity analysis.Funnel Forecasting & ROI Projection
3 sessions | 6 hours total | Build attribution frameworks and pipeline models with conversion assumptions your finance team will trust.Individual executives or teams of 2-6. Custom cohorts for enterprise.
TRACK RECORD
20+ years. 50+ marketing plans. Thermo Fisher, Abbott, GE Healthcare.
Products launched. Markets entered. Revenue exceeded.The last three years, I've been building something different: AI-powered frameworks that deliver even more strategic rigor in a fraction of the time. Marketing plans in days, not weeks. Not by cutting corners—by eliminating the parts that never added value.